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One of the requests that I get from clients is ‘Can you make the work go viral?’
Which means likes, shares and eyes on your product or brand. Then they ask me can you prove it? My Real Madrid work had three and half million views; which was lovely, but proving that my copy drove that traffic might be a bit tricky…
Whereas the numbers on my flights of fancy on LinkedIn are as they say in the trade ‘Organic’